Aaron is founder and CEO of PRophet, the first and only AI-driven SaaS platform to predict earned media interest, sentiment and spread. Prior to PRophet, Aaron founded KWT Global (f/k/a Kwittken), a highly acclaimed global PR and brand strategy firm with offices in New York, London, Chicago and Los Angeles.
KWT Global was acquired by MDC Partners in 2010 (now Stagwell Global, NASDAQ:STGW). Before founding KWT Global in late 2005, Aaron was U.S. CEO of Havas North America and prior to that he held numerous senior leadership positions at PR firms BCW and Fleishman Hillard.
A proud George Washington University alumnus, Aaron serves on GW’s School of Media and Public Affairs advisory board and is an Institute of PR (IPR) trustee. He’s also past president of PRSA-New York, past president of the Americas for the International Communications Consultancy Organization (ICCO), a former Board member of the PR Council, a former adjunct professor at NYU and former Forbes contributor. He wrote a monthly column for The Drum and also served on their U.S. editorial board and was the creator and host of the popular Brand on Purpose podcast that featured companies that do well by doing good. Aaron is also currently an Ad Week contributor.
Aaron has received numerous industry accolades, honors and awards for his work, industry vision and leadership, management and community service over the past 30+ years and was most recently named a Top 25 Innovator by both PR Week and PRovoke Media and shortlisted by PR Week for 2024 Professional of the Year.
He has deep expertise in brand strategy, reputation management, crisis management, purpose-driven marketing and digital marketing. An endurance sports enthusiast, four-time IRONMAN finisher and competitive distance runner and swimmer, Aaron puts social impact at the center of everything he does personally and professionally.
Connect
➤ home base
One World Trade Center
Floor 66
New York, NY 10007
☎ CONTACT
Aaron@AaronKwittken.Com
Areas of Expertise
AI, reputation and brand STRATEGY
AI is the most consequential and transformative technology for communications — replacing guessing with knowing and creating a new era of “communications engineering” — making comms professionals more productive, performative, predictive and prescriptive.
Brands are being judged, rated and berated like never before. Analog forms of story-telling is still important but so is “story doing” and building authentic brand narratives amplified across paid, earned, owned and sponsored platforms using a wide variety of PR and marketing tactics that are digital by design.
crisis & Issues management
I believe in comebacks and second acts for most people and organizations. It’s not always just what you do or are accused of doing, it’s about doing and saying the right thing and how you respond to key stakeholders. Proper contingency planning and preparation in advance will often stop an issue from becoming a full-blown business-disruptive, reputation crushing crisis.
Corporate Social Responsibility/ ESG
Consumers no longer just buy great products, they buy from great companies. That’s what makes social purpose more than just a feel-good project. Done right, it’s a durable and increasingly important component of any business model today. By finding and actually monetizing social purpose and making better business decisions, companies can also help those in need and build a brand authentically — for profit and purpose.