Communicating During COVID-19: Expert Advice for Brands and Non-Profits With Host Aaron Kwittken
On a special episode of Brand on Purpose, associate producer Meg Ruocco turns the tables on creator and host Aaron Kwittken and interviews him. They discuss his thoughts on the vitality of communications during the COVID-19 outbreak from the importance of honesty amongst industry leaders to the need to support non-profit organizations, and the broader implications of how this pandemic will affect everyone on an individual and global scale. An expert in crisis and issues communications, Aaron leverages his years of experience to share best practices for communicating with employees, stakeholders and customers during this unprecedented moment in history.
Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, Lindsay Hand, Katrina Waelchli, Meg Ruocco, Julia Brougher, Parker Jenkins, and Mathew Passy