The Purpose Pivot: A lively, open and honest discussion with four brand leaders supporting the community amidst the pandemic
In this special panel episode, Aaron is joined by Vita Coco CMO Jane Prior, TentCraft CEO and founder Matt Bulloch, Tattersall Distilling co-founder and Chief Officer Jon Kreidler, and Lemontree Head of Community Kasumi Quinlan. The panelists discuss how their companies and organizations have pivoted their traditional business functions to support their communities and relief efforts during COVID-19 including making hand sanitizer in a distillery, matching volunteers with local food pantries, providing tents for drive-thru medical screening, and donating $1 million to charities in under 48 hours. Tune in to hear about the ways these resilient brands are stepping up during this time, and visit their websites to learn more: tattersalldistilling.com, vitacoco.com, lemontreefoods.org, tentcraft.com.
Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, Lindsay Hand, Katrina Waelchli, Meg Ruocco, Julia Brougher, Parker Jenkins, and Mathew Passy