Responsible Marketing In the Alcohol and Spirits Industry with Pernod Ricard SVP and Chief Marketing Officer Pam Forbus
In this episode, Pernod Ricard SVP and Chief Marketing Officer, Pam Forbus, sits down with Aaron to talk about responsible marketing within the alcohol and spirits industry, as well as engaging with important topics like hate speech, consent and voting in brand messaging. As a worldwide wine and spirits manufacturer creating Absolut Vodka, Avion Tequila, Jameson and more, Pernod Ricard considers themselves an ‘unlocker of human connection’ and understands the role marketing plays in creating safe drinking environments for everyone. The two also talk about Pam’s time at the Walt Disney Studio and Pepsi Co., sharing insights about employee engagement and the process of utilizing data to become a consumer-centric company. Tune in to hear Pam’s favorite spirits and learn more at www.pernod-ricard.com.
Air Date: August 9, 2022
Production Credits: Aaron Kwittken, Haley Sacotte, Danny Ziolkowski, Maria Bayas, Michael Grubbs, Anna Lamm and Mathew Passy